Break the Ordinary
Brand identity, websites, content and campaigns. We build the version of you that holds up when people actually look closely.
We are a creative studio building brand identities, websites and content for teams that are done blending in. Every brand in a category starts to look like the others — our job is to find the split, and build everything outward from it.
What we do
Six disciplines, one standard. If a job needs something outside this list we will say so, instead of learning on your budget.
Brand identity
Logo systems, type and colour, plus the rules that keep it consistent when somebody else is the one posting.
Website design
Layouts built around what you need people to do, not around whatever came bundled with the theme.
Graphic design
The day-to-day output — posters, key visuals, decks, merch, matchday and launch graphics. Made to the brand rules, not around them.
Content
Social systems, video and editorial — the week-to-week output that keeps a brand alive between the big campaigns.
Built for four kinds of brief
If you recognise yourself here, we will probably get on. If you do not, tell us anyway — we will say if it is not a fit.
Founders launching
You are going to market and everything has to exist at once — name, look, site, first campaign.
Teams that outgrew it
The brand was made in a hurry three years ago and now it is holding you back in the room.
Orgs and creators
You post constantly and need a system that keeps the standard up without a designer on every asset.
Businesses that need a site
You need a real website that loads fast, reads well on a phone, and shows up when people search.
Where it usually hurts
Nobody wakes up wanting a logo. They want one of these to stop happening. If none of it sounds like you, we are probably not the right studio — and we will say so.
You look smaller than you are
Three versions of the logo, five fonts, a deck that does not match the page. Buyers read inconsistency as risk, and they go with whoever looks like they have done it before — even when you are better.
The fixOne identity, written down, so it holds when somebody else is the one posting.Four steps, no surprises
You always know which step we are on, what comes next, and what it costs. Scope is agreed once, in writing, before anything starts.
Brief
A call, then a written scope: what we are making, what it costs, what date it lands. You approve it before we touch anything.
Direction
You show us references, we show you a direction. We agree on the look before production — not halfway through it.
Build
We produce it, you get checkpoints along the way. Two rounds of revisions are in every scope as standard.
Handover
Source files, editable systems, plain-language guides. You own what you paid for and you can run it without us.
The things people ask first
How much does a project cost?
It depends on scope, so we quote per job rather than publish a price list. As a rough guide, a standalone brand identity or a small site usually starts in the tens of thousands of pesos; a full identity plus website sits higher. You get the number in writing before anything begins, and it does not move unless you change the scope.
How long does it take?
A focused sprint is two weeks. A brand identity is typically three to five weeks. A brand plus website is usually six to ten. We give you the date at the brief stage and we hold it — if something is going to slip, you hear it from us early, not on the deadline.
Do you work with clients outside the Philippines?
Yes. We are on GMT+8 and work with teams across Southeast Asia and beyond. Most of the work happens asynchronously, with calls scheduled around your timezone rather than ours.
What do we need to prepare before starting?
Less than you think. A sense of what you do, who it is for, and a few references of work you like — including work you dislike, which is often more useful. If you have existing assets, logos or copy, send them. If you do not, that is fine; we build from zero regularly.
How many revisions are included?
Two full rounds are built into every scope as standard. In practice, agreeing the direction before production means most projects do not use both. Extra rounds beyond that are quoted separately so the price stays honest rather than padded upfront.
Do we own the files afterwards?
Yes. You get source files, editable systems and plain-language guides at handover. You own what you paid for and you can run it, edit it, or hand it to another studio without needing us.
Tell us what you are building
Send the brief and roughly when you need it. You get a straight answer within a day — including if we are not the right fit.